Brand Trust and Gen Z | Cannes Lions 2022

Bloomberg Quicktake: Now published this video item, entitled “Brand Trust and Gen Z | Cannes Lions 2022” – below is their description.

“Gen Z is so interested in social and political affairs – 70% of them are working on these issues.

Edelman CEO Richard Edelman joins us at Cannes Lions to discuss how brands can drive trust, loyalty, and action around issues that matter most to consumers.

Bloomberg Quicktake: Now YouTube Channel

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About This Source - Bloomberg QuickTake: Now

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City.

It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

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