BookTok: How TikTok is encouraging users to read books | ITV News

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  • ITV News published this video item, entitled “BookTok: How TikTok is encouraging users to read books | ITV News” – below is their description.

    Don’t judge a book by its cover the saying goes. Similarly perhaps don’t judge a young person by their obsession with TikTok.

    That’s because the social media phenomenon is actually encouraging them to buy books.

    Bookshops and publishers are getting wise to the trend – known, not surprisingly, as Book-Tok.

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  • In This Story: TikTok

    TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.

    ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.

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