About This Source - ITV News
ITV News is the branding of news programmes on the British television network ITV. Independent Television News (ITN) was founded to provide news bulletins for the network in 1955, and has since continued to produce all news programmes on ITV.
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ITV News published this video item, entitled “BookTok: How TikTok is encouraging users to read books | ITV News” – below is their description.
Don’t judge a book by its cover the saying goes. Similarly perhaps don’t judge a young person by their obsession with TikTok.
That’s because the social media phenomenon is actually encouraging them to buy books.
Bookshops and publishers are getting wise to the trend – known, not surprisingly, as Book-Tok.ITV News YouTube Channel
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In This Story: ITV
ITV (LSE: ITV) is a broadcasting company which was formed from a merger of Granada plc and Carlton Communications in 2004. It holds Channel 3 broadcasting licences in England, Wales, Southern Scotland and the Isle of Man.
2 Recent Items: ITV
In This Story: TikTok
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.