Bezos Says Blue Origin to Reuse New Shepard on Subortibal Tourism Flights

Bloomberg Quicktake: Now published this video item, entitled “Bezos Says Blue Origin to Reuse New Shepard on Subortibal Tourism Flights” – below is their description.

Amazon.com Inc. founder Jeff Bezos and three other passengers pulled off Blue Origin’s first crewed flight to space, a key milestone in the company’s push to make space tourism viable.

Blue Origin’s capsule touched down safely in West Texas at about 8:22 a.m. Tuesday after a 10-minute flight in which it reached an altitude of more than 65 miles (105 kilometers) above ground level. Bezos emerged wearing a cowboy hat and accompanied by his fellow passengers: Mark Bezos, his brother; Wally Funk, 82, a former astronaut trainee; and Oliver Daemen, the 18-year-old son of a Dutch financier.

“Best day ever,” Bezos said on a livestream of the suborbital flight shortly before the capsule landed.

The mission capped this month’s one-two punch demonstrating the potential for space-tourism ventures, even as critics questioned the value of the super-rich taking joy rides to the heavens. Nine days before Bezos’s trip, U.K. billionaire Richard Branson flew on a space plane made by Virgin Galactic Holdings Inc., and both companies have plans to entice customers to pay big money for a unique travel experience.

“Impressive!” Branson said in a tweet after the Blue Origin trip. “Very best to all the crew from me and all the team at @virgingalactic.”

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