Australians are set to splurge this Christmas | 7NEWS

7NEWS Australia published this video item, entitled “Australians are set to splurge this Christmas | 7NEWS” – below is their description.

Australians are set to splurge more than $1.5 billion dollars in the coming days, as retailers slash prices during the Black Friday and Cyber Monday sales.

7NEWS Australia YouTube Channel

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About This Source - 7NEWS Australia

Seven News is the television news service of the Seven Network and, as of 2016, the highest-rating in Australia. The news service draws upon overseas channels for select international coverage. The network’s Director of News and Current Affairs is Craig McPherson.

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In This Story: Black Friday

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of the United States Christmas shopping season since 1952.

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In This Story: Cyber Monday

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.

Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.

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By the Numbers: Cyber Monday

U.S. Cyber Monday sales hit $12.6 billion with an increase of 3% YOY: Salesforce

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