CGTN published this video item, entitled “Assignment Asia: World’s Biggest Shopping Spree” – below is their description.
It’s not Christmas or Lunar New Year, but November 11 is now one of the world’s biggest shopping days, eclipsing America’s Black Friday or Amazon Prime Day sales by a large margin.
The date is known in China as Double 11 (11.11) or Single’s Day – a day where retailers nationwide slash prices and offer huge discounts.
Every year, e-commerce giants Alibaba and JD.com rack up record-breaking sales during that time on apps like Taobao and Jingdong.
In 2021, goods costing over $139 billion were bought during the 11.11 sale, and over four billion parcels were delivered.
Go behind-the-scenes to find out how 11.11 sales break records every year, and what it takes to capture the hearts and wallets of shoppers today.CGTN YouTube Channel
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