Assignment Asia: World’s Biggest Shopping Spree

CGTN published this video item, entitled “Assignment Asia: World’s Biggest Shopping Spree” – below is their description.

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It’s not Christmas or Lunar New Year, but November 11 is now one of the world’s biggest shopping days, eclipsing America’s Black Friday or Amazon Prime Day sales by a large margin.

The date is known in China as Double 11 (11.11) or Single’s Day – a day where retailers nationwide slash prices and offer huge discounts.

Every year, e-commerce giants Alibaba and rack up record-breaking sales during that time on apps like Taobao and Jingdong.

In 2021, goods costing over $139 billion were bought during the 11.11 sale, and over four billion parcels were delivered.

Go behind-the-scenes to find out how 11.11 sales break records every year, and what it takes to capture the hearts and wallets of shoppers today.

CGTN YouTube Channel

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About This Source - CGTN

This story is an English language news item from CGTN. CGTN is a Chinese state-funded broadcaster.

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