Are food brands using TikTok to promote junk food to young people? | ITV News

ITV News published this video item, entitled “Are food brands using TikTok to promote junk food to young people? | ITV News” – below is their description.

Are TikTok challenges being used by food brands to target young people?

Brands like McDonalds, Doritos and Pepsi use TikTok to promote their products to young people through challenges, hashtags or duets.

A study by BMJ Global Health looked at videos posted by 16 big brands that sell food high in salt, sugar and fat and found that celebs or influencers were in about one in four videos.

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ITV News is the branding of news programmes on the British television network ITV. Independent Television News (ITN) was founded to provide news bulletins for the network in 1955, and has since continued to produce all news programmes on ITV.

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In This Story: TikTok

TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.

ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.

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