Apple’s Plan for Cars Using iPhone to Control A:C, Seats, Radio and More

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Bloomberg Quicktake: Now published this video item, entitled “Apple’s Plan for Cars Using iPhone to Control A:C, Seats, Radio and More” – below is their description.

Apple Inc., whose CarPlay interface is used by millions of motorists to control music, get directions and make phone calls, is looking to expand its reach within cars.

The company is working on technology that would access functions like the climate-control system, speedometer, radio and seats, according to people with knowledge of the effort. The initiative, known as “IronHeart” internally, is still in its early stages and would require the cooperation of automakers.

The work underscores the idea that cars could be a major moneymaker for the tech giant — even without selling a vehicle itself. While plans for an Apple car have faced setbacks, including the defection of key executives this year, the company has continued to make inroads with CarPlay. It lets customers link up their iPhones with a vehicle to handle so-called infotainment features. Seven years after its launch, CarPlay is now offered by most major automakers.

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