Apple will win Epic Games App Store battle but could ‘lose the war,’ analyst says

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  • CNBC Television published this video item, entitled “Apple will win Epic Games App Store battle but could ‘lose the war,’ analyst says” – below is their description.

    Apple CEO Tim Cook faced sharp questioning on Friday from Judge Yvonne Gonzalez Rogers about Apple’s in-app purchase business model at the end of his testimony in the Epic Games v. Apple trial. Tom Forte, managing director and senior research analyst at D.A. Davidson, joined “Squawk Box” on Monday to discuss.

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    In This Story: Tim Cook

    Timothy Donald Cook is the chief executive officer of Apple Inc., and previously served as the company’s chief operating officer under its cofounder Steve Jobs.

    Cook joined Apple in March 1998 and was made the chief executive on August 24, 2011, prior to Jobs’ death in October of that year.

    Since 2011 when he took over Apple, to 2020, Cook doubled the company’s revenue and profit, and increased its market value from $348 billion to $1.9 trillion.

    In 2014, Cook became the first chief executive of a Fortune 500 company to publicly come out as gay. Cook also serves on the boards of directors of Nike, Inc., the National Football Foundation, and is a trustee of Duke University. In March 2015, he said he planned to donate his entire stock fortune to charity.

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