Apple CEO Tim cook Impressed by Remote Work, Sees Permanent Changes

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  • Bloomberg QuickTake: Now published this video item, entitled “Apple CEO Tim cook Impressed by Remote Work, Sees Permanent Changes” – below is their description.

    Apple Inc. Chief Executive Officer Tim Cook said he’s been impressed by employees’ ability to operate remotely and predicted that some new work habits will remain after the pandemic.

    During an interview at The Atlantic Festival on Monday, Cook said Apple created products including new Apple Watches and iPads that are launching on time this year, despite the need for most employees to work away from the office due to Covid-19. Cook said he doesn’t believe Apple will “return to the way we were because we’ve found that there are some things that actually work really well virtually.”

    The comments contrast with the views of other executives, such as Netflix Inc.’s Reed Hastings, who recently called remote work “a pure negative,” and Jamie Dimon of JPMorgan Chase & Co., who warned of lasting damage if workers don’t get back to the office soon.

    Cook said 10% to 15% of Apple employees have gone back to the office and he hopes the majority of staff can return to the company’s new campus in Silicon Valley sometime next year. The CEO said he goes into the office at different points during the week and he noted that remote work is “not like being together physically.” Working in the office sparks creativity such as during impromptu meetings, he added.

    The Apple executive also said the company focuses on policy and not politics when asked about his discussions with U.S. President Donald Trump. Cook was also asked how long he foresees running the Cupertino, California-technology giant. “We’ll see,” he said. “At some point, of course, we all do something different.”

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    In This Story: Apple Inc

    Apple Inc. is an American multinational technology company headquartered in Cupertino, California. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft, and Facebook.

    Well known products and services from the brand include the iPad tablet computer, AirPods wireless earbuds, iOS, iTunes, the Safari web browser, Apple Music, iCloud and Apple Pay.

    Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Apple went public in 1980. In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and just two years later in August 2020 became the first $2 trillion U.S. company.

    The company employs 137,000 full-time employees and maintains 510 retail stores in 25 countries as of 2020.

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  • In This Story: Tim Cook

    Timothy Donald Cook is the chief executive officer of Apple Inc., and previously served as the company’s chief operating officer under its cofounder Steve Jobs.

    Cook joined Apple in March 1998 and was made the chief executive on August 24, 2011, prior to Jobs’ death in October of that year.

    Since 2011 when he took over Apple, to 2020, Cook doubled the company’s revenue and profit, and increased its market value from $348 billion to $1.9 trillion.

    In 2014, Cook became the first chief executive of a Fortune 500 company to publicly come out as gay. Cook also serves on the boards of directors of Nike, Inc., the National Football Foundation, and is a trustee of Duke University. In March 2015, he said he planned to donate his entire stock fortune to charity.

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