Alcohol-Free Bars Open to Meet Rising Demand For Non-Boozy Drinks

Bloomberg Quicktake: Now published this video item, entitled “Alcohol-Free Bars Open to Meet Rising Demand For Non-Boozy Drinks” – below is their description.

Alcohol-free bars serving non-alcoholic beer and cocktails are popping up as global sales surge and a growing number of people explore sobriety. Millie Gooch is one of them. She’s been alcohol-free for more than 3 years and founded the Sober Girl Society.

“When I drank, I found the next day I had really bad anxiety that would last kind of 2 to 3 days. And I realized that it was the alcohol in general was having quite a big impact on my mental health. There isn’t one part of my life that hasn’t been positively impacted by not drinking. So, whether that’s my physical health, my mental health, my finances, stronger relationships with my friends and family. I just feel like I enjoy life a lot more.”

Global sales of non-alcoholic drinks are surging. Market research firm IWSR says the category is growing ahead of its alcoholic counterparts.

“Last year, even throughout the pandemic, no-alcohol spirits grew to around 30%, whereas globally the spirits market fell about 7%,” says IWSR COO Emily Neill. “And equally in beer, you’ve got no-alcoholic beer in particular, things like Heineken 0.0 growing at double-digit rates, whereas the beer market last year also fell significantly.”

Abstinence challenges like Dry January and a growing interest in health and wellness are behind the trend.

“I think this was a trend that existed prior to Covid. And I think that Covid just accelerated it,” Bloomberg News’ Tiffany Kary explains. “We’ve just seen people become more and more aware of what the different effects of foods are on their body, what alcohol does to their body, how they feel the next day.”

Alcohol still far outsells non-alcoholic drinks. But it’s one of the fastest growing categories in the industry.

“The no-alcohol market today across beer, wines and spirits is worth around $6.6 billion U.S, and we’re forecasting that to grow to around 11.5 billion U.S. by 2025,” says Neill. “You see ever increasing health consciousness among consumers and a desire to moderate drinking, and that’s not going to go away. We also see increasing investment from the major spirits and beer producers in particular who see this as a key growth area for them.”

It’s not just people who’ve quit drinking entirely who are indulging in a non-alcoholic drink. Non-alcoholic drinks catering for the trend towards moderation.

Chris Marshall, who owns the Sans Bar in Austin, Texas, says a lot of people are just wanting to socialize without having the hangover.

“75% of people that come into Sans Bar on a regular basis do not identify as being sober or being in recovery. A lot of people just want to drink less. A lot of people are just wanting to socialize without having the hangover, without having any alcohol or less alcohol.”

For some it’s about moderation or a healthier lifestyle. But for others like Gooch, it’s a way of life.

“There’s nothing about my life that has got worse as a result of not drinking. So, I can’t see any reason why I would ever want to go back,” says Gooch.

Bloomberg Quicktake: Now YouTube Channel

Got a comment? Leave your thoughts in the comments section, below. Please note comments are moderated before publication.

About This Source - Bloomberg QuickTake: Now

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City.

It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

Recent from Bloomberg QuickTake: Now:

  • Can a Nonprofit Disrupt the Pricey Prison Phone Industry?
  • Border Agents Seen Chasing Migrants on Horseback Put on Leave: Mayorkas
  • Mayorkas: No Migrants Remain Under Bridge at Texas Border Camp
  • In This Story: COVID-19

    Covid-19 is the official WHO name given to the novel coronavirus which broke out in late 2019 and began to spread in the early months of 2020.

    Symptoms of coronavirus

    The main symptoms of coronavirus are:

    • a persistent new cough (non productive, dry)
    • a high temperature (e.g. head feels warm to the touch)
    • shortness of breath (if this is abnormal for the individual, or increased)

    Latest News about Covid-19

    Below are stories from around the globe related to the 2020 outbreak of novel Coronavirus – since the WHO gave the Covid-19 naming. Most recent items are posted nearest the top.

    5 Recent Items: COVID-19

  • Queensland launches into giant events weekend as one new local COVID case recorded | 7NEWS
  • More Americans Eligible For Pfizer’s Booster Shot
  • IN FULL: Yvette D’Ath provides Queensland’s daily COVID-19 update | ABC News
  • Reopening Australia after COVID | What the Doherty Model shows | 7NEWS
  • NO JAB, NO SHOP | Australia’s COVID retail roadmap for the unvaccinated | 7NEWS
  • In This Story: Heineken

    Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2017, Heineken owns over 165 breweries in more than 70 countries. It produces 250 international, regional, local and speciality beers and ciders and employs approximately 73,000 people.

    Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world. Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world.

    5 Recent Items: Heineken

  • NO TIME TO DIE | Worth The Wait
  • Seth Has a Solo Desk Party in Partnership with Heineken
  • Bloomberg Green: How to Make Sustainable Surf and Turf
  • Heineken Sees Inflation Impacting Profit
  • Dutch reporter who exposed underworld dead after shooting – BBC News
  • Leave a Comment

    We don't require your email address now, just your name. BUT, if you do add it, you may be notified if there are replies to your comment. Please make respectful comments, which add value, and avoid personal attacks on others. Comments failing to adhere to these guidelines will not be published.