XIAO Zhan for Tod’s

Tod’s published this video item, entitled “XIAO Zhan for Tod’s” – below is their description.

Tod’s is delighted to officially announce Mr. XIAO Zhan as its brand ambassador, who will interpret the classic DNA of Tod’s and forge the brand on in the future. With his silhouette framed against the light, XIAO Zhan unleashes infinite power with his unique charm. His gentlemanship embodies the timeless and enduring Italian spirit. Tod’s cooperation with XIAO Zhan shows the vitality of the brand in Italian style and the brand’s focus on the young generation in China.

#XIAOZhan

Discover more about the project: https://www.tods.com/ww-en/tods-world/XiaoZhanxTods.html

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About This Source - Tod's

Tod’s S.p.A., also known as Tod’s Group, is an Italian company which produces luxury shoes and other leather goods. It is presided over by businessman Diego Della Valle.

In November 2015, Tod’s acquired further stock in the Roger Vivier shoe brand for €415 million. It had previously owned a 57.5% stake, now up to 60.7%. In April 2021, they got Italian influencer Chiara Ferragni to join their board. In May 2021, the market value of Tod’s was €1.6 billion. In early 2021, LVMH raised its investment in the group from 3.2% to 10% for $89,9 million.

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