So Deer To Me: The Gucci Pre-Fall 2020 Campaign

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Videos from the official Gucci YouTube channel, which states “The Gucci Community shares the ideas of Alessandro Michele‘s creative vision of inclusivity, diversity and freedom to be who you are.”

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  • Gucci’s pre-fall 2020 campaign video is just amazing. An ode to innocence captures a spirit of right now, and reminds us of simpler, more pleasant times past – and to come.

    Good to see Gucci connecting the poetry with the prose once more with this “So Deer to Me” campaign.

    An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds. A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.

    “Some Velvet Morning”
    Nancy Sinatra & Lee Hazlewood
    Lyrics and Music: Lee Hazlewood
    Publisher: Lee Hazlewood Music Corp.
    Publisher for Italy: Universal Music Publishing Ricordi Srl

    Gucci YouTube Channel

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    In This Story: Alessandro Michele

    Alessandro Michele is an Italian fashion designer. In January 2015, he was appointed creative director of Gucci, the Italian fashion luxury house where he had been working since 2002.

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    Italy is a republic in central Europe which forms a peninsula in the Mediterranean Sea as well as bordering France, Switzerland, Austria and Slovenia. The islands of Sardinia and Sicily form part of the main territory of Italy. Italy is part of the Eurozone, having entered the common currency on 1st January 1999.

    The capital, Rome, is home to the Vatican as well as landmark art and ancient ruins. Other major cities include Florence, with Renaissance masterpieces such as Michelangelo’s “David” and Brunelleschi’s Duomo; Venice, the city of canals; and Milan, Italy’s fashion capital.

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