So Deer To Me: The Gucci Pre-Fall 2020 Campaign

Gucci’s pre-fall 2020 campaign video is just amazing. An ode to innocence captures a spirit of right now, and reminds us of simpler, more pleasant times past – and to come.

Good to see Gucci connecting the poetry with the prose once more with this “So Deer to Me” campaign.

An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds. A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.

“Some Velvet Morning”
Nancy Sinatra & Lee Hazlewood
Lyrics and Music: Lee Hazlewood
Publisher: Lee Hazlewood Music Corp.
Publisher for Italy: Universal Music Publishing Ricordi Srl

Gucci YouTube Channel

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