Prada Womenswear Pre-Fall 2020 Advertising Campaign – Painted in Prada

by

The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday – a new idea of intimacy, a surreality reflective of these very particular times. The #PreFall2020 #Prada campaign is engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology – each equally important, a hybrid means of communication, expression and creativity.

Credits:
Creative Direction by Ferdinando Verderi
Photography by David Sims
Styling by Olivier Rizzo
Films by Ferdinando Verderi


Leave a Comment

We don't require your email address, or your name, for anyone to leave a comment. If you do add an email address, you may be notified if there are replies to your comment - we won't use it for any other purpose. Please make respectful comments, which add value, and avoid personal attacks on others. Links are not allowed in comments - 99% of spam comments, attempt to post links. Please describe where people may find additional information - for example "visit the UN website" or "search Google for..." rather than posting a link. Comments failing to adhere to these guidelines will not be published.