Prada VR Rong Zhai

While Prada is a luxury fashion brand, we have a longstanding relationship with both radical contemporary architecture and exquisite historic preservation around the world. The unveiling of Prada Rong Zhai, a meticulously restored historic early 20th-century mansion in central Shanghai, marks the latest in this ongoing investigation into the form and language of design.
The mansion will serve as a unique site for the our diverse activities in China, beginning on October 2017 with an exclusive livestreamed fashion show of the Prada 2018 Resort collection and followed by a public opening.

In This Story: Shanghai

Shanghai, on China’s central coast, is the country’s biggest city and a global financial hub. Its heart is the Bund, a famed waterfront promenade lined with colonial-era buildings. Across the Huangpu River rises the Pudong district’s futuristic skyline, including 632m Shanghai Tower and the Oriental Pearl TV Tower, with distinctive pink spheres. Sprawling Yu Garden has traditional pavilions, towers and ponds.

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