Prada VR Rong Zhai

While Prada is a luxury fashion brand, we have a longstanding relationship with both radical contemporary architecture and exquisite historic preservation around the world. The unveiling of Prada Rong Zhai, a meticulously restored historic early 20th-century mansion in central Shanghai, marks the latest in this ongoing investigation into the form and language of design.
The mansion will serve as a unique site for the our diverse activities in China, beginning on October 2017 with an exclusive livestreamed fashion show of the Prada 2018 Resort collection and followed by a public opening.

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