The content is accessible using the most popular VR headsets. and cardboard via mobile only.
OMA followed the success of the New York Epicenter with a new space on historic Rodeo Drive in Beverly Hills.
The design in some ways is the inverse of New York: a wave starts at street level and rises to the second floor before dropping back down again. The façade is formed from a single slab of aluminum and the display windows are submerged below the sidewalk with floor-mounted glass apertures. Many of the inside walls are composed of a specially fabricated resin sponge that lend a strange, porous quality to the space.
