Reflecting changing times and a shifting world, #Prada launches a pioneering new project, Re-Nylon, introducing a sustainable line of iconic Prada bag silhouettes executed in a unique new regenerated nylon, ECONYL®.
The product of a partnership between Prada and the textile yarn producer Aquafil, ECONYL® nylon is obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste. ECONYL® can be depolymerised, purified, and recycled indefinitely, with no loss of quality.
Re-Nylon is a bold move towards total sustainability – towards an ultimate goal of converting all Prada virgin nylon into regenerated nylon ECONYL® by the end of 2021. It reflects the focus of the #PradaGroup on promoting a corporate culture that aspires to increasingly sustainable balances, incorporating into its daily work the idea of a return of value to society. Re-Nylon is progressive in its concept, forward-looking in its actuality – a leap into the future.
To showcase the cutting-edge processes behind the Re-Nylon initiative, Prada collaborates with National Geographic on a short film series, The Things We Carry.
Discover more at https://tinyurl.com/y3uhwlg2.