On Set with Gucci Bloom

Behind the scenes: bringing to life the idea of Gucci Bloom, in a campaign starring Dakota Johnson, Hari Nef and Petra Collins. They are captured in a day in the city, where the surrounding urbanity turns into an imaginary stroll in an English garden. The trio take tea on a sidewalk flourishing with blooms, walk in an apartment overgrown with plants and swim at dusk in a lake entangled with shimmering flowers and reeds.
Music: ‘Schoolhouse’ by Oliver Coates & Mica Levi, Slip Records.


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