Gwyneth Paltrow to Attend Baume & Mercier Launch in Switzerland

The Salon International de la Haute Horlogerie (SIHH) 2011 launches in Geneva on Monday 17th January 2011, marking “the start of a new chapter for Baume & Mercier”.

The luxury watch-making brand is launching “seaside living in The Hamptons, a vision that conveys the brand’s values of the art of living, conviviality, and authenticity”.

950 guests will attend a spectacular garden party on the beach created using 75 tons of sand, 800 square meters of grass, and 7000 hours of work.

Also present will be Hollywood actress Emmanuelle Chriqui, French actress Mathilda May, actor, screenwriter and director Vincent Perez, rising Italian stars Laura Chiatti and Valeria Bilello, Russian actress Marina Aleksandrova, Belgian TV anchor Julie Taton, and Swiss supermodel Xenia Tchoumitcheva.


In This Story: Mathilda May

Mathilda May is a French film actress.

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In This Story: Switzerland

Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps. Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss watches and chocolate are world renowned.

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