The Salon International de la Haute Horlogerie (SIHH) 2011 launches in Geneva on Monday 17th January 2011, marking “the start of a new chapter for Baume & Mercier”.
The luxury watch-making brand is launching “seaside living in The Hamptons, a vision that conveys the brand’s values of the art of living, conviviality, and authenticity”.
950 guests will attend a spectacular garden party on the beach created using 75 tons of sand, 800 square meters of grass, and 7000 hours of work.
Also present will be Hollywood actress Emmanuelle Chriqui, French actress Mathilda May, actor, screenwriter and director Vincent Perez, rising Italian stars Laura Chiatti and Valeria Bilello, Russian actress Marina Aleksandrova, Belgian TV anchor Julie Taton, and Swiss supermodel Xenia Tchoumitcheva.