“It is a kind of bathroom that belongs to the imagination, where strange objects are kept, and someone obsessed with smells and fragrances. The images are evocative of a suspended time, which is then what makes you experience a scent, to bring you back to an imaginary place,” AlessandroMichele on the campaign video for the The Alchemist’s Garden collection.
Inspired by the ancient philosophy of alchemy, The Alchemist’s Garden is created with the old art of fragrance making, for a collection seven eaux de parfum, four perfumed oils, three acque profumate and a scented candle.
Director: Colin Dodgson
Art Director: Christopher Simmonds
Creative Director: Alessandro Michele
Music: Chopin Prelude No 4 E Minor
About This Source - GUCCI
Videos from the official Gucci YouTube channel, which states “The Gucci Community shares the ideas of Alessandro Michele‘s creative vision of inclusivity, diversity and freedom to be who you are.”
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In This Story: Alessandro Michele
Alessandro Michele is an Italian fashion designer. In January 2015, he was appointed creative director of Gucci, the Italian fashion luxury house where he had been working since 2002.
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