Seen through the imagination of a character who daydreams to be a rock star, presenting the Gucci DIY campaign shot by Petra Collins featuring the new customizable accessories, the Gucci Ophidia tote bag and the Gucci Ace sneaker. The specially created letters for the initialing service are inspired by those seen on a pair of boots from Sir Elton John’s wardrobe archive, which also featured in the Gucci Spring Summer 2018 fashion show. A T-shirt from the Gucci Elton John collection appears in the video. GucciDIY is available exclusively on Gucci.com or with an in-store app in Gucci Wooster. #ABCDEFGucci.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Music: Suzi Quatro ‘48 Crash’ Universal Music Publishing MGB Ltd, Blue Raincoat Music/Kobalt Music Publishing Ltd
About This Source - GUCCI
Videos from the official Gucci YouTube channel, which states “The Gucci Community shares the ideas of Alessandro Michele‘s creative vision of inclusivity, diversity and freedom to be who you are.”
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In This Story: Alessandro Michele
Alessandro Michele is an Italian fashion designer. In January 2015, he was appointed creative director of Gucci, the Italian fashion luxury house where he had been working since 2002.
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In This Story: Elton John
Elton John is a singer and composer from England, UK, who has had a host of hits over a lengthy career, including greats like Rocket Man and Don’t Let The Sun Go Down on Me.
Famous for singing at his piano, Elton John has amassed a huge global fan-base.
As well as creating pop hits, the singer has been instrumental in writing lyrics and music for several musicals, for stage and screen, including the Lion King.
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