Gucci Attache

GUCCI published this video item, entitled “Gucci Attache” – below is their description.

Creative Director Alessandro Michele draws inspiration from the Archive to recreate a piece of contemporary design, reinterpreting tradition and House codes while transporting a silhouette evocative of the 1970s into the present in the House’s latest handbag line. The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

Campaign Credits

Creative Director: Alessandro Michele

Art Director: Max Siedentopf

Music Credits

“Boys Wanna Be Her” performed by Peaches

Written by Merrill Nisker

Licensed courtesy of XL Recordings Limited

©Published by I U She Music GmbH

Administered by Kobalt Music Publishing Ltd

GUCCI YouTube Channel

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About This Source - GUCCI

Videos from the official Gucci YouTube channel, which states “The Gucci Community shares the ideas of Alessandro Michele‘s creative vision of inclusivity, diversity and freedom to be who you are.”

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In This Story: Alessandro Michele

Alessandro Michele is an Italian fashion designer. In January 2015, he was appointed creative director of Gucci, the Italian fashion luxury house where he had been working since 2002.

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