Tod’s published this video item, entitled “Brand Ambassador Xiao Zhan at Tod’s T Club” – below is their description.
Tod’s invited Brand Ambassador, Xiao Zhan to the T CLUB party and we welcome you to join virtually. Exploring the elegance and the refined design of the Autumn-Winter 2022/2023 collection, Xiao Zhan talked about his style and the special bond he shares with Tod’s. Tod’s must-haves: the new sneakers, the Di Bag collection and the W.G. ankle boots were displayed in the live interaction, in which Xiao Zhan and an artisan showcased the handmade process behind Tod’s products.
Watch the video and enjoy this unique content and Tod’s latest collection.
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About This Source - Tod's
Tod’s S.p.A., also known as Tod’s Group, is an Italian company which produces luxury shoes and other leather goods. It is presided over by businessman Diego Della Valle.
In November 2015, Tod’s acquired further stock in the Roger Vivier shoe brand for €415 million. It had previously owned a 57.5% stake, now up to 60.7%. In April 2021, they got Italian influencer Chiara Ferragni to join their board. In May 2021, the market value of Tod’s was €1.6 billion. In early 2021, LVMH raised its investment in the group from 3.2% to 10% for $89,9 million.
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.