Cambridge Law Faculty published this video item, entitled “The Brussels Effect: How the European Union Rules the World: CELS Evening Webinar” – below is their description.
Anu Bradford is Henry L. Moses Professor of Law and International Organizations at Columbia Law School. She is also a Director for the European Legal Studies Center. Her research focuses on international trade law, EU law and comparative and international antitrust law. Before joining the faculty at Columbia in 2012, she was an assistant professor at the University of Chicago Law School. Bradford earned her S.J.D. (2007) and LL.M. (2002) degrees from Harvard Law School and also holds a law degree from the University of Helsinki. After completing her LL.M. studies as a Fulbright Scholar at Harvard Law School, Bradford practiced antitrust law and European Union law at Cleary Gottlieb Steen & Hamilton in Brussels for two years before returning to Harvard for her doctoral studies. She has also served as an adviser on economic policy in the Parliament of Finland and as an expert assistant to a member of the European Parliament. Bradford is the author of “The Brussels Effect: How the European Union Rules the World” (OUP 2020). Abstract: The Brussels Effect challenges the prevalent view that the European Union is a declining world power. It argues that notwithstanding its many obvious challenges, the EU remains an influential superpower that shapes the world in its image through a phenomenon called the “Brussels Effect.” The Brussels Effect refers to the EU’s unilateral power to regulate global markets. Without the need to resort to international institutions or seek other nations’ cooperation, the EU has the unique ability among nations today to promulgate regulations that shape the global business environment, elevating standards worldwide and leading to a notable Europeanization of many important aspects of global commerce. Different from many other forms of global influence, the Brussels Effect entails that the EU does not need to impose its standards coercively on anyone—market forces alone are often sufficient to convert the EU standard into the global standard as multinational companies voluntarily extend the EU rule to govern their global operations. In this way, the EU wields significant, unique, and highly penetrating power to unilaterally transform global markets, including through its ability to set the standards in diverse areas such as antitrust regulation, data protection, online hate speech, consumer health and safety, or environmental protection. For more information see: https://www.cels.law.cam.ac.uk/weekly-seminar-series
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