H&M will carry a new range of bodywear by David Beckham following a deal signed to distribute the collection through 1800 stores in 40 countries from 14th February 2012. Beckham is moving towards a new brand identity with the help of business partner Simon Fuller.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
The underwear range will form part of a full clothing line from the sports-star-turned-entrepreneur.