Swedish retail giant, H&M, is set to open a new store in Serbia this Autumn. The popular family clothing brand will open doors to a new retail unit in Belgrade.
H&M will enter several other new markets in 2013, including new stores in Chile, Estonia, Lithuania and via franchise in Indonesia.
The H&M group employs over 94,000 people in 48 markets. 2011 sales figures were SEK 128,810 million, inclusive of VAT.