Peter Delivers RUTHLESS Reality Checks to Inflated Startup Brand | Dragons’ Den

Dragons’ Den published this video item, entitled “Peter Delivers RUTHLESS Reality Checks to Inflated Startup Brand | Dragons’ Den” – below is their description.

Twin drinks entrepreneurs set up a bar in the Den in the hope of securing an investment from the Dragons. Brothers Ben and Dan Ritsema launched their Cambridgeshire-based Cranes Drinks in 2012 offering cranberry-based cider but when their projected forecasts come into light, Peter decides to rip their pitch to shreds.

An international sensation, Dragon’s Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #Cranes

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