Epic Games vs Apple Explained

Inside Gaming published this video item, entitled “Epic Games vs Apple Explained” – below is their description.

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Epic Games is suing Apple Inc. over antitrust laws and the fallout so far has been pretty interesting.

It all started back in August of 2020 when Epic intentionally violated the App Store terms of service when they allowed Fortnite players to buy V-Bucks directly from Epic instead of through Apple’s processing service in which Apple gets to take a 30% cut.

Fortnite was promptly removed from the app store and then Epic fired up a #FreeFortnite marketing campaign and the antitrust lawsuit.

Epic is hoping they can tear down the walls of Apple’s closed marketplace so that they can put their own marketplaces on millions of iPhones around the world without having to give Apple a cut. Or at the very least a much smaller piece of the pie.

In today’s video, we are explaining everything we know about the lawsuit and all the updates we have heard so far.

Stay tuned for more updates and just generally cool explainers and short-form news pieces about what’s been going on in games lately.

Thanks for watching.

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SOURCES

[GamesIndustry.biz] PlayStation charges for Cross-Play

https://www.gamesindustry.biz/articles/2021-05-04-sony-charges-developers-for-cross-platform-play-court-documents-reveal

[The Verge] Cloud gaming violates App Store guidelines

https://www.theverge.com/2020/8/6/21357771/apple-cloud-gaming-microsoft-xcloud-google-stadia-ios-app-store-guidelines-violations

[Reuters] Law School Professionals say Epic has a weak case

https://www.reuters.com/business/media-telecom/apple-versus-epic-games-courtroom-battle-is-only-half-fight-2021-05-02/

[The Verge] Testifying parties in Epic Games v. Apple Inc.

https://www.theverge.com/2021/4/28/22405894/epic-apple-store-fortnite-trial-kickoff-witnesses-list

[PCGamer] Epic to loose $300 million

https://www.pcgamer.com/epic-games-store-exclusives-apple-lawsuit/

[RPS] Epic spent $444 million on exclusives in 2020

https://www.rockpapershotgun.com/epic-spent-444-million-dollars-on-exclusive-games-in-2020#:~:text=That%20all%20costs%20money%2C%20naturally,more%20on%20this%20year’s%20deals.

[The Verge] Epic spent at least $11.6 million on free games and gained 5 million new users in return

https://www.theverge.com/2021/5/4/22418782/epic-games-store-free-games-cost-apple-trial-arkham-subnautica-mutant-year-zero

[PCGamesN] Epic paid $444 million for Borderlands 3 timed exclusive

https://www.pcgamesn.com/borderlands-3/epic-exclusive-deal

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In This Story: Apple Inc

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft, and Facebook.

Stock Tickers: (Nasdaq: AAPL, Nasdaq 100 component, DJIA component, S&P 100 component, S&P 500 component)

Well known products and services from the brand include the iPad tablet computer, AirPods wireless earbuds, iOS, iTunes, the Safari web browser, Apple Music, iCloud and Apple Pay.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Apple went public in 1980. In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and just two years later in August 2020 became the first $2 trillion U.S. company.

The company employs 137,000 full-time employees and maintains 510 retail stores in 25 countries as of 2020.

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