Swarovski Says Younger Customers Are Increasingly Focused on Its Manufacturing Processes

Jan.20 — Nadja Swarovski, a fifth-generation member of the crystal dynasty, discusses the importance of sustainability and customers’ increasing focus on the manufacturing processes of the products they purchase. She speaks with Francine Lacqua on “Bloomberg Surveillance” at the World Economic Forum’s annual meeting in Davos, Switzerland.

In This Story: Switzerland

Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps. Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss watches and chocolate are world renowned.

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    The World Economic Forum, based in Cologny, Geneva Canton, Switzerland, is an international NGO, founded in 1971. The WEF’s mission is stated as “committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas”.

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