Top DJ, David Guetta, has signed a deal with a Coca-Cola energy drinks brand, Burn, to create a documentary and run a music production competition. The brand will also distribute samplers at Guetta’s “F*** Me I’m Famous” (FMIF) parties in Ibiza.
The Burn energy drink is available in three flavours: Apple Blackcurrant, Apple Kiwi and Pineapple. Its makers hope that Guetta will bring a sprinkling of celebrity kudos as well as the support of millions of fans.
Emmanuel Seuge, the Group Director of Worldwide Sports and Entertainment Marketing at The Coca-Cola Company explained:
“The vision of burn and Guetta is to fuel the passion to be bold, ambitious and fearless. Guetta is the perfect partner for that. What will unfold over the next two years we hope will entice Guetta fans to join the burn revolution.”
David Guetta produced “I Gotta Feeling” for the Black Eyed Peas in 2009 and has since sold 3 million albums, 20 million singles and gained 16 million Facebook followers.
In This Story: Coca-Cola
The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation incorporated under Delaware’s General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
The company produces Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. In 1889, the formula and brand were sold for $2,300 (roughly $67,000 today) to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.
The company has operated a franchised distribution system since 1889. The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments.
The company’s stock is listed on the NYSE and is part of DJIA and the S&P 500 and S&P 100 indexes. Revenue US$37.27 billion (2019).
Pierre David Guetta is a French DJ, record producer and songwriter. He has racked up over 50 million record sales globally, with more than 10 billion streams. In 2011 and 2020, Guetta was voted the number one DJ in the DJ Mag Top 100 DJs poll.
