How retailers can better adapt to a more digital world

Yahoo Finance published this video item, entitled “How retailers can better adapt to a more digital world” – below is their description.

#Retail #CyberMonday #HolidayShopping

Yahoo Finance’s Zack Guzman speaks with Nigel Vaz, CEO of Publicis Sapient, to discuss how retailers can better serve their customers digitally after the first decrease in Cyber Monday sales ever.

Yahoo Finance YouTube Channel

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In This Story: Cyber Monday

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.

Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.

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