H&M Opens First Store in Serbia

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H&m's affordable fashion lines have proved their staying power
H&m’s affordable fashion lines have proved their staying power

Swedish retail giant, H&M, is set to open a new store in Serbia this Autumn. The popular family clothing brand will open doors to a new retail unit in Belgrade.

H&M will enter several other new markets in 2013, including new stores in Chile, Estonia, Lithuania and via franchise in Indonesia.

The H&M group employs over 94,000 people in 48 markets. 2011 sales figures were SEK 128,810 million, inclusive of VAT.


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