Brewdog Founder Speaks Out Over Their Controversy: James Watt | E157

The Diary Of A CEO published this video item, entitled “Brewdog Founder Speaks Out Over Their Controversy: James Watt | E157” – below is their description.

James Watt is the CEO and founder of Brewdog, the Scottish craft beer sensation that is now valued at $2 billion. A former sea captain, he’s had to navigate increasingly choppy waters at Brewdog.


0:00 Intro

01:36 Your early years

09:00 Being a sea captain & what it taught you

13:23 The start of Brewdog

26:25 Your marketing principles

38:59 Adjustments from being a fisherman to CEO of a global company

44:09 Your leadership evolution

49:31 Why don’t you step down as CEO?

52:47 Did you ever imagine you’d be here?

58:34 Forgiving your mother for creating ‘that voice’

01:04:21 Punks with purpose letter

01:15:57 Horrific interviewing techniques

01:22:26 Why did you invest in Heineken?

01:25:15 Autism

01:28:25 Whats the silver lining here?

01:29:46 Anxiety & Therapy

01:35:28 The future of Brewdog – sustainability

01:40:14 Finance advice

01:45:52 The last guest question


Books mentioned:

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About This Source - The Diary Of A CEO

The Diary of a CEO is a podcast by Steven Bartlett, who has this introduction to his story:

“A few years ago I was a broke, university dropout, living in one of the worst parts of the country, alone, with nothing but a laptop & a dream. Fast forward a few years, I’m the 29 year old ex CEO of one of the UK’s fastest growing companies. That company is called Social Chain. My world is intense, sometimes crazy, always challenging and always unpredictable. This podcast is simple, every week I’m going to share insights with you from guests with different backgrounds, experiences and learnings. I want to give you a look into what it’s like behind the scenes, being an entrepreneur, the deep, dark thoughts that nobody else will share with you and anything else that’s playing on my mind. This is not scripted and I don’t have questions I just see where the conversation takes me. This is the diary of a CEO, I’m Steven Bartlett. I hope nobody is listening, but if you are… keep this to yourself.”

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In This Story: Heineken

Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2017, Heineken owns over 165 breweries in more than 70 countries. It produces 250 international, regional, local and speciality beers and ciders and employs approximately 73,000 people.

Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world. Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world.

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