CoinDesk published this video item, entitled “UFC Expands Into NFTs With UFC Strike Launch in Partnership With Dapper Labs” – below is their description.
Ultimate Fighting Championship (UFC) is lunging into non-fungible tokens (NFTs) with the launch of UFC Strike, its own NFT marketplace, in partnership with Dapper Labs. “The Hash” group discusses the latest development signaling Dapper Labs’ growing sporting presence on its Flow blockchain.
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In This Story: FLOW (FLOW)
The FLOW token (“FLOW”) is the native currency for the Flow network. FLOW is the currency required for the network and all the applications on top of it to function. FLOW is designed as a payment method as well as a long-term reserve asset for the entire Flow economy. The token is used by validators, developers, and users to participate in the FLOW network and earn rewards. It is also used for fees and to participate in future protocol governance.
Dapper Labs was the original creator behind Flow blockchain as well as Cryptokitties, Dapper, and NBA Top Shot. Founded in 2018, Dapper Labs uses blockchain technology to bring new forms of digital engagement to users around the world. Blockchain-enabled applications can bring fans closer with the brands they love, give people a real stake in the communities they contribute to, and create new ways for consumers to become creators themselves. Publicly-announced Dapper Labs partners include the NBA and NBPA, Warner Music Group and UFC. Notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, Google Ventures, Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.