Crypto.com Scraps $495M Champions League Sponsorship Deal: Report

CoinDesk published this video item, entitled “Crypto.com Scraps $495M Champions League Sponsorship Deal: Report” – below is their description.

Cryptocurrency exchange Crypto.com has backed out of a five-year sponsorship deal worth $495 million with the UEFA Champions League, European soccer’s elite league, according to a report in SportBusiness. “The Hash” hosts discuss the latest fallout of the market downturn and the state of crypto advertising.

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In This Story: Crypto.com

Crypto.com Coin was launched by the Crypto.com company as part of its vision of “putting cryptocurrency in every wallet.” Crypto.com itself was founded in June 2016 as “Monaco Technologies GmbH” by Kris Marszalek, Rafael Melo, Gary Or and Bobby Bao.

Crypto.com Coin (CRO) is the native cryptocurrency token of Crypto.com Chain — a decentralized, open-source blockchain developed by the Crypto.com payment, trading and financial services company.

CRO went live in November-December 2018.

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In This Story: UEFA

The Union of European Football Associations is the administrative body for football, futsal and beach soccer in Europe. It is one of six continental confederations of world football’s governing body FIFA. UEFA consists of 55 national association members.

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In This Story: UEFA Champions League

The UEFA Champions League is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competition winners through a group and knockout format. It is one of the most prestigious football tournaments in the world and the most prestigious club competition in European football, played by the national league champions (and, for some nations, one or more runners-up) of their national associations.

Spanish clubs have the highest number of victories (18 wins), followed by England (13 wins) and Italy (12 wins). England has the largest number of winning teams, with five clubs having won the title. The competition has been won by 22 clubs, 12 of which have won it more than once and eight successfully defended their title. Real Madrid is the most successful club in the tournament’s history, having won it 13 times, including its first five seasons. Bayern Munich are the reigning champions, having beaten Paris Saint-Germain 1–0 in the 2020 final.

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