Behavioural nudging: an effective way to promote food sustainability? | FT Food Revolution

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  • Financial Times published this video item, entitled “Behavioural nudging: an effective way to promote food sustainability? | FT Food Revolution” – below is their description.

    We may not realise it, but every day, decisions we make about food could be influenced by behavioural nudges. Nudges are things like the smell of baking in a supermarket, or the placement of sweets by the checkout. Studies show that nudging can produce results, but can it be harnessed to promote food sustainability?

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