Rediff India provides online news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.
The company is now offering its 15 million monthly users access to local city deals. Rediff Deal Ho Jaye! is available in 40 cities in India. Users can subscribe to the latest promotions by email or SMS and receive up to 60% off services and experiences such as meals and spa days in their local area.
Ajit Balakrishnan, Chairman and CEO of Rediff.com said of the launch:
“With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for reaching consumers well beyond their traditional scope, building upon our e-commerce platform. Merchants will now have the ability to take advantage of Rediff.com’s reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!.”
The move to corner the city deals market comes as Groupon has expanded throughout Asia after being valued at more than £6 billion.