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Business: BMW Launches Sustainability Brand – BMWi

As the major motoring brands plan to roll out their electric cars this year, BMW has launched a premium sustainability brand – BMWi. At a launch in Munich on Monday 21st February 2011, the major car manufacturer revealed the slogan “Born electric” to signal a new wave of competition in the motoring market.

Two models will be launched in 2013: the BMW i3 – previously known as the Megacity Vehicle – powered solely by electricity and the BMW i8 plug-in hybrid drive. Both models will be manufactured at BMW’s Leipzig plant. Around 400 million euros will be invested in new plant facilities and some 800 jobs will be created up to 2013.

The BMW Group plans to “significantly expand” its range of mobility services over the years ahead. For this purpose, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.

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Business Desk
Editors and staff from the Business Desk at The Global Herald.

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