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BMW Group to Hit 1.4 million Units Target for 2010

BMW Group sold 129,014 units of BMW, MINI and Rolls-Royce brand vehicles in November 2010 compared to 107,718 in the same period for the previous year. This represents an increase in sales of 19.8%.

A total of 1,319,827 vehicles (up 13.5% on the previous year’s 1,162,559) were delivered to customers in the first eleven months of 2010, already exceeding the total sales volume for 2009 (1,286,310 vehicles) by the end of November.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing said:

“The BMW Group is well on its way to reaching its target of more than 1.4 million units for this year. Thanks to our ongoing product offensive, we are outperforming the market and were able to expand our market share worldwide once again in November. As we do so, we continue to aim for a good balance between our sales in Europe, the Americas and Asia.”

The country breakdown for sales in November is as follows:

  • Germany: sales up 29.6%. Total of 25,156 new vehicle registrations (previous year 19,409)
  • USA: sales up 25.2%. Total of 22,883 vehicles (previous year 18,272)
  • China: sales up 104.3%. Total 17,302 vehicles
  • South Korea: sales up 89.8%. Total 1,860 vehicles
  • South Africa: sales up 32.3%. Total 2,094 vehicles
  • Japan: sales up 15.4%. Total 3,330 vehicles
  • Italy: sales up 13%. Total 6,410 units.

About Business Desk

Business Desk
Editors and staff from the Business Desk at The Global Herald.

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