Bentley Motors announced this week that it has already sold 396 cars in mainland China in the first four months of 2011 – more than were sold in the UK for the same period, emphasising how important this market is becoming. The United States remains the largest market for Bentley.
In 2010, Bentley sold nearly one thousand cars in China – nearly double the previous year’s performance – and around one in four of the total number of Bentleys sold globally.
Bentley’s Member of the Board for Sales and Marketing, Alasdair Stewart said:
“China is the perfect venue for Bentley’s Dealer Conference: it contains such a vibrant mix of the traditional and the modern and it is now one of our most significant markets.”
“In recognition of the importance of China to Bentley, the Company is this week hosting its Worldwide Dealer Conference in Beijing. This is the first time that Bentley has held such an important global event in Asia and it will give all its dealers the chance to see just how rapidly this vibrant country is changing. The Dealer Conference is taking place at locations across the city ranging from the spectacular Bird’s Nest stadium to the ancient Tai Miao in the Forbidden City.”
Bentley Motors employs 4000 people in Crewe, England, which is home to all of the design, R&D, engineering and production studios and factories. They export over £500m ($811 million, €573 million) worth of goods every year to traditional markets like the US, as well as emerging markets such as China and South America.
“Although China has traditionally been a market for four-door cars such as the Mulsanne and the Continental Flying Spur, there is growing interest in the excitement, adrenalin and sheer fun of driving high performance sports car,” said Mr Stewart, “This was clear from the recent Shanghai Auto Show where half of the 50 cars sold were new Continental GTs – and it is a key reason we are so confident about our future here.”
Bentley expects their growth to continue with the imminent launch of the new Continental GT and Mulsanne models. they are planning to expand their Chinese dealer network by one third in 2011 and have already opened a new Training Academy in the country.