Amazon.com has expanded into the members-only fashion retailing sector with a new website, MyHabit.com. In the same vein as Secret Sales and Cocosa, the site offers up to 60% off designer labels for fashion die-hards. Maria Renz, president of MYHABIT, said of the new venture:
“MYHABIT is a beautiful website designed specifically for limited time sales and we think customers will love this shopping experience. MYHABIT customers will discover designer clothing at 60 percent off, with free shipping and easy returns.
“MYHABIT gives fashion customers an elegant and easy-to-use online destination for private sale shopping. Couple that with a curated selection of the best brands, free shipping and free returns, and new features like 360-degree video footage, and MYHABIT sets a new standard in service, convenience and product presentation.”
The site will feature 360 views of models displaying the items for sale and will include designer clothing for men, women and children.