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The Internship: Just an Extended Advert for Google?

The Internship with Owen Wilson & Vince Vaughn
The Internship with Owen Wilson & Vince Vaughn

The Internship is the latest release starring Owen Wilson & Vince Vaughn.

The film is released on 4th July 2013 in the UK and features the pair as two salesmen trying to catch up with technology after they lose their jobs during the recession.

Billy is struck with the idea of applying for an internship with Google which leads to an extended exploration of the Google campus and new Google inventions, while poking a little fun at the young age of the Google workforce and wearing silly hats.

A special edition of Google+ Hangout was held on February 13th with talk show host, Conan O’Brien, to celebrate the release.

There is no dark side to this brand-based movie – not even an echo of the business wrangling shown in The Social Network or the dissatisfaction with working conditions shown in The Devil Wears Prada. Rather, the film serves as a vehicle for Wilson and Vaughn to connect with the Glee generation in a veritable flash mob of fashionable techno-geeks while trotting out a production line of Google’s latest products, services & employee gimmicks.

Wilson and Vaughn are no strangers to slapstick, juvenile humour & all-or-nothing prizes fought for through ridiculous competition – think Dodgeball, Blades of Glory, Big Year etc… This film follows the pair’s tried and tested formula for a funny and entertaining 90 minutes, this time set in a Google world.

Unlike previous films, however, The Internship does away with fiction and wholeheartedly embraces a real-world brand name. As a result, it cannot help but serve as one of the world’s longest-yet brand endorsements – beaten only by Emirate’s “NonStopFernando” 14 hours and 40 minutes long, filmed to promote a new non-stop route from Dubai to São Paolo.

Nonetheless, The Internship promises to be popular with comedy fans and a PG-13 family-friendly Friday-night hit.

About Entertainment Desk

Entertainment Desk
Editors and staff from the Entertainment Desk at The Global Herald.

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