Worldwide pop star phenomenon, Rihanna, will appear on a series of adverts for Vita Coco coconut water in the summer of 2011. The United States brand markets coconut drinks as a super-hydrating alternative to sports drinks.
Founded in 2004, Vita Coco currently sells six flavours of coconut water; Pure, Açaí & Pomegranate, Tangerine, Passion Fruit, Pineapple and Peach & Mango.
No financial details of the advertising deal were disclosed. Vita Coco is the trading name of All Market Inc. – a privately held company.