Kelly Rowland is the new face of TW Steel timepieces. As part of the deal, the former Destiny’s Child star will get to design her own watches for the brand which has supported acts such as Jay Z, Snoop Dogg, Jaime Foxx, Natasha Bedingfield, and Fergie in the past.
Rowland said of the partnership:
“I was captivated by TW Steel when I was first introduced to their watches. I love the statement wearing a big watch makes and they just get what it is to be fun and stylish at the same time. I love fashion – it plays such an important role in the music industry. For me to now channel that passion into designing my own range of watches with TW Steel is pretty exciting.”
A party was held at The Box in London to celebrate the launch of the partnership between the singer and the watchmaker. David Coultard showed up with partner Karen Minier along with Eddie Jordan, Rizzle Kicks and X Factor contestant Amelia Lily. Rowland is currently promoting her third album, Here I Am.
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