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Ferrari Achieve Record-Breaking Sales in 2011

Ferrari have announced record breaking sales and revenue for the first six months of 2011.

Net profits were up 23.5 per cent on the previous year at €91.8 million (£81.5 million, $130 million) with industrial cash flow of €650 million (£578 million, $924 million).

Total sales of Ferrari cars rose 11.8 per cent with 3,577 cars being delivered to the dealer network worldwide. Sales in China rose 116 per cent over the previous year with a total of 378 cars being sold there. This made it the largest market after the United States of America, where sales rose 23 per cent to 939 vehicles.

Sales in the United Kingdom rose by over 50% to 289 cars while those of Germany remained static. Sales across the rest of Europe were also in broadly in line with the first six months of 2010.

The company’s success is largely attributed to the success of the two 12-cylinder models – the 599 GTO and the SA Aperta – as well as the smaller-engined California and 458 Italia. Deliveries of the four-wheel drive FF have only just started and so haven’t contributed to Ferrari’s sales results.

Luca di Montezemolo, Chairman of Ferrari S.p.A. said of his company’s performance:

“If the trend for the first six months continues at these levels in the second half of the year, 2011 will be remembered as one of the best in Ferrari’s history, taking us back to the record results of 2008. This is a demonstration of the soundness of the strategy we’ve adopted in terms of market expansion and constant product innovation. Furthermore, we also recently began deliveries of the new FF and we’re taking our first orders from India – the impact of both of these factors will only be seen in the second half of 2011.”

Every single Ferrari was personalised, a process that will be made easier from September 2011 when they will be able to take advantage of the Tailor Made programme. This will enable them to tailor their new car’s colour and trim: “as if it were a bespoke suit.”

The racing models – the 458 GT and Challenge – also sold well with 176 finding new owners worldwide, the majority of which are likely to compete in GT competitions as well as the Ferrari Challenge one-make series. The new Asia Pacific series was introduced this year with round two held on Sunday 24th July 2011 in Shanghai in front of 20,000 spectators.

Ferrari’s brand activities also saw sales rise by 45%, driven partly by the opening the opening of a number of new Ferrari Stores, which now stand at 46 worldwide. The Ferrari World theme park store in Abu Dhabi is the most successful, recently welcoming its 600,000th visitor.

About Carlton Boyce

Carlton Boyce
Carlton Boyce is a freelance journalist and photographer covering all aspects of the motoring industry.

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