Lady Gaga will feature on the popular Facebook game, Farmville, in a publicity stunt for her new album “Born This Way”.
From May 17th to May 26th, Lady Gaga will become a neighbour to the 46 million monthly players of FarmVille when Zynga launches GagaVille, which will incorporate key themes and storylines of “Born This Way”.
Users who play in GagaVille will find the iHeartRadio player, enabling them to stream songs from “Born This Way” exclusively in FarmVille, before the schedule worldwide release of the album on 23rd May 2011.
Lady Gaga said:
“I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before. Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
The new farm will feature crystals and unicorns as well as giving players the chance to win Gaga-related tickets, music and paraphernalia.