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DSQUARED² Charity MINI Unveiled in Vienna

A unique red and black MINI Cooper S created by Canadian designer twins DSQUARED² was unveiled at the Life Ball on Saturday night (21st May 2011) in Vienna, Austria.

The DSQUARED² MINI is equipped for any adventure thanks to its rally-style headlamps, front radiator guard and tinted side windows with protective metal grilles. A boot-mounted spare-wheel reinforces the off-road capable stance that a raised chassis and bulky all-terrain tyres give, whilst the roof-mounted driving lights mean that driving at night will be a breeze. The DSQUARED² maple-leaf trademark is prominent on the front doors and contrasts with the red bodywork. The logo also features on the headrests of the front seats.

They haven’t ignored the interior, either. The full-length sunroof means that it still feels light inside despite the all-black interior. Jerry cans for extra petrol live in the boot meaning that forays into the wilderness needn’t be restricted, the fitted compass means that you’ll never get lost and the carpets are protected by structured aluminium floor mats.

Dean and Dan Caten designed the MINI to support Life Ball, Europes largest HIV/AIDS charity and they are delighted with the result: “Our MINI ‘Red Mudder’ is 100 per cent DSQUARED². If Dsquared2 were a car, it would be rugged and robust, with a tough attitude. Our MINI ‘Red Mudder’ is an accurate reflection of that. With the maple leaf on both doors and the Dsquared2 logo on the front shield and wheels, this is unmistakably our style.””

This isn’t the first time that Dan and Dean have customised a MINI. In April 2010 they kitted out one of the (then brand new) MINI Countryman estate models for the perfect weekend in the country, and ever since then they have wanted to design a MINI in their own style.

BMW have continued their longstanding involvement in the project by donating the car. Previous MINIs have been designed by luminaries such as Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré, all of whom have participated helping to raise over half a million Euros in the process. The DSQUARED² MINI will be auctioned off in aid of the charity and it’s hoped that this year’s car will beat the record set in 2010 by the Francisco Costa-designed MINI that raised $61,000.

Gery Keszler, the founder and organiser of the Life Ball, is impressed by this longstanding collaboration: “MINI has been a partner of the Life Ball for 11 years and each year it demonstrates anew its creativity, enthusiasm and passion for this good cause.”


About Carlton Boyce

Carlton Boyce
Carlton Boyce is a freelance journalist and photographer covering all aspects of the motoring industry.

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