Caroline Wozniacki has signed a deal to promote Swedish cosmetics company, Oriflame.
The top tennis star has agreed a two-year agreement whereby Oriflame will sponsor Caroline Wozniacki in all 60 countries in which it operates. The cosmetics company is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and enjoys a significant presence at 22 WTA events in 2011.
Caroline Wozniacki will appear in Oriflame advertising campaigns and catalogues. She will endorse its cosmetics, nutritional wellness range and popular jewellery, as well as its leading business opportunity, through which individuals can build their own business marketing Oriflame products.
Michael Cervell, Senior Vice President of Global Direct Sales at Oriflame said:
“Caroline embodies the spirit of Oriflame. She has a winning attitude which is an inspiration to women worldwide. We are excited to work with Caroline to enhance our WTA partnership and bring our values to life – showing that if you strive to achieve your goals doing something you love, dreams can come true.”
Founded in 1967, Oriflame sells “nature-inspired, innovative beauty products” marketed through 3.5 million independent consultants, generating annual sales exceeding €1.5 billion. Oriflame’s slogan – “Make Money Today and Fulfil Your Dreams Tomorrow™” will be echoed by Ms Wozniacki throughout her deal. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.