Amazon Expands Further in Publishling Sector
; published on December 7, 2011 at 10:10 am
Colour touchscreen technology for kids with the Amazon Kindle Fire. Image courtesy Amazon.
Amazon has expanded its reach in the publishing sector with the acquisition of 450 titles from Marshall Cavendish. The internet retailing company plans to convert many books on the Marshall Cavendish Children’s Books into ebooks as part of a plan to expand reach in picture books and young adult novels, as well as create more content for the Kindle Fire.
Lee Fei Chen, Group Publisher & Head of Publishing Group at Marshall Cavendish Corporation explained the reasons for sale:
“Our sale will allow Marshall Cavendish to continue to focus on our core K-12 textbook and assessment books business in the United States, and growing our school education publishing businesses worldwide.”
Amazon Publishing has 6 imprints: AmazonEncore, AmazonCrossing, Powered by Amazon, Montlake Romance, Thomas & Mercer and 47North. This will soon include an imprint under which the titles currently belonging to MCCB will be published. The financial terms of the sale have not been disclosed.